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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS! CHAPTER 9: PRICING - CAPTURING VALUE
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, SITUATION ANALYSIS
MONDAY, OCTOBER 27, 2025 (10.27)
Active learning in action: interactive discussion on the reading
Week 9
FOCUS: CHAPTER 9, PRICING STRATEGY
PART III:
DESIGNING
CUSTOMER-DRIVEN
STRATEGY AND WEDNESDAY, OCTOBER 29, 2025 (10.29)
INTEGRATED Active learning in action: interactive discussion on the reading
MARKETING MIX
FOCUS: CHAPTER 9, PRICING STRATEGY
FRIDAY, OCTOBER 31, 2025 (10.31)
HALLOWEEN
PRICE
3.«&«2 ? TEAM, CHAPTERS 7, 8, 9
Assignment information and details, please refer to Section 2 in the course syllabus / road map. Thank you.
Section 01, 10:20 AM – 11:20 AM
o 1. D’Amore, Anthony Freshmen
o 2. Hyland, Victor Freshmen
o
3. Jutras, Jeremy Sophomore
o 4. Singano, Peter Sophomore
o 5. Wagner, Jayden Freshmen
2.
Section 02, 1:15 PM – 2:15 PM
o 1. Babar, Haylee Freshmen
o 2. Beam, Naturelle Freshmen
o 3. Brown, Leland Freshmen
o 4. Canli, Esref Freshmen
o 5. Beach, Emma Freshmen
SATURDAY, NOVEMBER 1. All Saints Day
AMW v FALL TERM I 2025
v Page 40 of 88 v 09.01.2025
