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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 09.01.2025

READERS ARE DISCUSSION TOPICS
LEADERS! DISCUSSIOIN ONLY, OPTIONAL, READING
CHAPTER 16, THE GLOBAL MARKETPLACE

”[ Team Project, MARKETING MIX STRATEGY

Week 12 MONDAY, NOVEMBER 17, 2025 (11.17)

PART III: 5.«&«2 ? TEAM, CHAPTERS 10, 11, 16
DESIGNING
CUSTOMER- Assignment information and details, please refer to Section 2 in the course syllabus / road map. Thank you.
DRIVEN STRATEGY
AND INTEGRATED Section 01, 10:20 AM – 11:20 AM
MARKETING MIX o 1. Erazo, Matthew Freshmen
o 2. Greenier, Bryce Sophomore
o 3. Plummer, Alan Freshmen
o 4. Wheaton, Connor J. Freshmen
o
5. Wilt, Cassidy Freshmen
4.
Section 02, 1:15 PM – 2:15 PM
1. Ostuni, Michael P. Freshmen
o
GLOBAL o 2. Price, Ryan Freshmen
WRAP-UP o 3. Rodriguez, Darion C. J. Freshmen
o 4. Weitzel, Mark Freshmen

WEDNESDAY, NOVEMBER 19, 2025 (11.19)
Discussion only; The Global Marketplace

FRIDAY, NOVEMBER 21, 2025 (11.21)
ð No formal class session on this day. Use this time to submit your take-home CYKD.
CYKD TAKE-HOME ASSESSMENT
DUE ON FRIDAY, NOVEMBER 21, 2025, BY 11:59 PM

ENJOY YOUR BREAK

J SAT. – SUN., NOVEMBER 22 – 30

THANKSGIVING (USA): NOVEMBER 27

AMW v FALL TERM I 2025
v Page 43 of 88 v 09.01.2025