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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS! CHAPTER 10: MARKETING CHANNELS

CHAPTER 11: RETAILING AND WHOLESALING

CHAPTER 16, SUSTAINABLE MARKTING

MONDAY, NOVEMBER 10, 2025 (11.10)
Week 11 Active learning in action: interactive discussion on the reading

PLACE 4.«&«2 ? TEAM, CHAPTERS 12, 13, 14 FACILITATORS

PART III: Assignment information and details, please refer to Section 2 in the course syllabus / road map. Thank you.
DESIGNING
CUSTOMER- Section 01, 10:20 AM – 11:20 AM
DRIVEN STRATEGY o 1. Hugg, Dominic Freshmen
AND INTEGRATED o 2. Johns, Landon M.J. Freshmen
MARKETING MIX o 3. Lillo-Granger, Anthony Freshmen
o 4. McInerney, Gavin Patrick Freshmen\
o 5. McLachlan, John Patrick Freshmen
3.
Section 02, 1:15 PM – 2:15 PM
PLACE o 1. Dinicola, Nicholas Freshmen
o 2. Finnegan, Brody Freshmen
o
3. Guzman Romero, Alej Freshmen
o 4. Lewinsky, Sidney Freshmen
SUSTAINABLE o 5. Lundergan, Sarah Freshmen
MARKETING ELECTION DAY, TUESDAY, NOVEMBER 11, 2025

WEDNESDAY, NOVEMBER 12, 2025 (11.12)
WORLD KINDNESS DAY, THURSDAY, NOVEMBER 13, 2025
Active learning in action: interactive discussion on the reading
FOCUS: CHAPTER 10: MARKETING CHANNELS

FRIDAY, NOVEMBER 14, 2025 (11.14)
Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 11: RETAILING AND WHOLESALING

FOCUS CHAPTER 16, SUSTAINABLE MARKTING
NATIONAL RECYCLING DAY, SATURDSAY, NOVEMBER 15, 2025

AMW v FALL TERM I 2025
v Page 42 of 88 v 09.01.2025