Page 41 - 9.5_FSH_MKT_3810_FA_24_AWolfe_
P. 41

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

                                                            COURSE OUTLINE

                                                                      Version #1, 09.03.2024



                    Week 10            TUESDAY, NOVEMBER 5 (11.5)    ELECTION DAY

                                       Field lecture

                                       READING:  CHAPTER 11:  BASIC DATA ANALYSIS - QUANTITATIVE ANALYSIS

                 BASIC DATA            WRITE-UP:
                  ANALYSIS -           Chapter 11, Textbook “Review Questions”, p. 337, Question 1, 2, 3, 4
               QUANTITATIVE            Chapter 11, Textbook “Discussion Questions,” p. 337, Question 1
                                       DISCUSSION:
                   ANALYSIS            Chapter 11, Textbook “Marketing Research in Action”, p. 333 -336, Question 1, 2






                                       THURSDAY, NOVEMBER 7 (11.7)

                                       Field lecture

               QUANTITATIVE            READING:  CHAPTER 12:  EXAMINING RELATIONSHIPS IN QUANTITATIVE
                  RESEARCH:            RESEARCH
                   EXAMINE             WRITE-UP:
                                       Chapter 12, Textbook “Review Questions”, p. 376, Questions 1, 2, 3, 4, 5, 6
               RELATIONSHIPS  Chapter 12, Textbook “Discussion Questions,”: N/A
                                       DISCUSSION:
                                       Chapter 12, Textbook “Marketing Research in Action”:  N/A


                                                                         THIS WEEK:
                                                           ”[ Team Project, METHODOLOGY


















             AMW v FALL 2024 TERM I v 09.03.2024 v Page 41 of 86   v
   36   37   38   39   40   41   42   43   44   45   46