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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024

Week 5 TUESDAY, OCTOBER 1 (10.1)
READING: BOOK CLUB & MEDIA
Facilitator: Book Club & Media
(5) Students’ Names: LAURA BOGATA / ASIA CURKENDALL
Reading, Book Club:

DESCRIPTIVE Chapter 9 and 10: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
CAUSAL Publication.

READING: CHAPTER 5, DESCRIPTIVE & CAUSAL RESEARCH DESIGNS
Active learning in Facilitator: Textbook & Questions
action: (5) Students’ Names: ASHER ELLIS / JHOAN CHAVEZ
interactive WRITE-UP:
Chapter 5, Textbook “Review Questions”, p. 141, Questions 6, 7
discussion on the Chapter 5, Textbook “Discussion Questions”, p. 142, Question 2
reading DISCUSSION:
& Chapter 5, Textbook Marketing Research in Action: p. 138-139 Question 1, 2, 3 (all)
Experiential
Learning WEDNESDAY, OCTOBER 2, ROSH HASHANAH BEGINS AT SUNDOWN

THURSDAY, OCTOBER 3 (

Guest Speaker. &

J Celebrate your knowledge day, Course Weight 12% (Chap. 1-5, 13)

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