Page 35 - 9.5_FSH_MKT_3810_FA_24_AWolfe_

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024
IF a class day is Mountain Day… – Then we will have a ZOOM session at an agreeable day/time

Week 4 TUESDAY, SEPTEMBER 24 (9.24)

PART 2:
DESIGNING THE READING: BOOK CLUB & MEDIA
MARKETING Facilitator: Book Club & Media
RESEARCH PROJECT (3) Students’ Names: XAVIER CARTER / JHOAN CHAVEZ
(Chapters 3-5) Reading, Book Club:
Chapter 5 and 6: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
th
SECONDARY- research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
Publication.
DATA
LIT REVIEW READING: CHAPTER 3, SECONDARY DATA, LIT REVIEWS & HYPOTHESES
HYPOTHESES Facilitator: Textbook & Questions
(3) Students’ Names: DUSTIN BARCLAY / LAURA BOGATA
WRITE-UP:
Chapter 3, Textbook “Review Questions”, p. 76, Questions 3, 8
Chapter 3 Textbook “Discussion Questions”, p. 76, Question 1
Active learning in DISCUSSION:
action: Chapter 3, Textbook “Marketing Research in Action”: p. 74, Questions 1, 2
interactive
discussion on the
reading THURSDAY, SEPTEMBER 26 (9.26)
&
Experiential READING: BOOK CLUB & MEDIA
Learning Facilitator: Book Club & Media
(4) Students’ Names: ASHER ELLIS / DAVID LEE
Reading, Book Club:

Chapter 7 and 8: Beall, A.E. (2022). Strategic Market Research: A guide to
th
conducting research that drives businesses (4 edition). Chicago IL: Anne Beall
Research Self Publication.
EXPLORATORY
OBSERVATION READING: CHAPTER 4, EXPLORATORY & OBSERVATIONAL RESEARCH
Facilitator: Textbook & Questions
(4) Students’ Names: ASIA CURKENDALL / ERIN MCKENZIE
WRITE-UP:
Chapter 4, Textbook “Review Questions”, p. 111, Questions 1, 8
Chapter 4 Textbook “Discussion Questions”, p. 111, Question 1
DISCUSSION:
Chapter 4, Textbook “Marketing Research in Action”: p. 107-108, Questions 1, 2, 3, 4

AMW v FALL 2024 TERM I v 09.03.2024 v Page 35 of 86 v