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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

                                                           COURSE OUTLINE

                                                                    Version #1, 09.03.2024



                    Week 1            MONDAY, SEPTEMBER 2, 2024:  LABOR DAY (USA / CANADA)

                  WELCOME             TUESDAY, SEPTEMBER 3 (9.3)

                      PART 1:
                THE ROLE & VALUE  Welcome!  Orientation to the course
                  OF MARKETING
                    RESEARCH
                  INFORMATION
                    (Chapters 1-2)
                        &
                COMMUNICATING
                MARKET RESEARCH  THURSDAY, SEPTEMBER 5 (9.5)
               FINDINGS (Chapter 13)
                                      READING:
                                      CHAPTER 1, MARKETING RESEARCH & APPENDIX A – CAREERS, WOLFE’S
                                      SYLLABUS
                     INTRO
                      ROLE                    Textbook                                                    Book Club
                     VALUE




































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