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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.03.2024
SUNDAY, SEPTEMBER 8, GRANDPARENTS DAY
Week 2
TUESDAY, SEPTEMBER 10 (9.10)
INTRO READING:
Chapter 1, Textbook Marketing Research in Action: p. 20-21, Question 1, Question 2
ROLE
VALUE THIS WEEK: [DISCUSSION, NO WRITE UP]
CAREERS
WEDNESAY, SEPTEMBER 11, 2024, DAY OF REMEMBERANCE
THURSDAY, SEPTEMBER 12 (9.12)
Active learning in
action:
interactive READING:
discussion on the CHAPTER 1, MARKETING RESEARCH & APPENDIX A – CAREERS, Wolfe’s syllabus
reading Chapter 1, Textbook Review Questions, p. 24, Questions 3, 4, 5
Chapter 1, Textbook Discussion Questions, p. 24, Question 3
Chapter 1, Appendix A, p. 25-26, Question 1, Question 2
THIS WEEK: [DISCUSSION; NO WRITE UP]
THIS WEEK:
[ Team Project, TEAM STRUCTURE, ROLES &
AGREEMENT
AMW v FALL 2024 TERM I v 09.03.2024 v Page 33 of 86 v
