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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

                                                           COURSE OUTLINE

                                                                     Version #1, 09.03.2024





                                                    ENJOY YOUR MINI-BREAK



                      J                            Saturday – Tuesday, October 12 -15



                    Week 7            MONDAY, OCTOBER 14, COLUMBUS DAY, CANADIAN THANKSGIVING, INDIGENOUS PEOPLES’ DAY


                                      THURSDAY, OCTOBER 17 (10.17)


                                      READING:  CHAPTER 8, DESIGNING THE QUESTIONNAIRE
                                      Facilitator:  Textbook & Questions
                  DESIGNING           (8) Students’ Names:   CARTER. MATUS / LILLIAN SENSINGER
               QUESTIONNAIRE          WRITE-UP:
                                      Chapter 8, Textbook “Review Questions”, p. 240-241, Questions 2, 3
                                      Chapter 8, Textbook “Discussion Questions”, p. 241, Question 3
                  Active learning in   DISCUSSION:
                  action:             Chapter 8:  Textbook “Marketing Research in Action”, p. 234-239, Questions 1, 2, 3, 5
                  interactive
                  discussion on the
                  reading
                  &
                  Experiential
                  Learning


























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