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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 17: PUBLIC RELATIONS, PUBLICITY, & CORPORATE
ADVERTISING
CHAPTER 18: MEASURING THE EFFECTIVNESS OF
PRMOTIONAL PROGRAMS
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
Week 11 TUESDAY, NOVEMBER 11, 2025 (11.11)
Veteran’s Day
Active learning in action: interactive discussion on the reading
Belch & Belch (2024) Categories
PART VI:
MONITORING, Chapter 17 (BELCH & BELCH, 2024)
EVALUATION, AND þ Discussion Questions 1, 2, 5, 7, 8, 10, page 601
CONTROL þ Select and discuss in class on three key terms from the reading.
(CHAPTERS 18) þ Book Club, pages 61 -70
«&«2 ? 7. FACILITATOR: ELLIS, K. & SUGAI, H. (New 9.2)
THURSDAY, NOVEMBER 13, 2025 (11.13)
World Kindness Day
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM
Tipping Point Communications
Chapter 18 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 639
þ Select and discuss in class on three key terms from the reading.
þ Book Club, pages 71 -80
«&«2 ? 8. FACILITATOR: CZECH, O., FORSYTHE, K.
National Recycling Day, Saturday, November 15
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