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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 10: MEDIA PLANNING & STRATEGY

BOOK CLUB (ARRINGTON & FREDERICK, 2018)

Sukkot Begins on October 6
Week 6

TUESDAY, OCTOBER 7, 2025 (10.7)
Belch & Belch (2024) Categories Active learning in action: interactive discussion on the reading
PART V:
DEVELOPING THE
INTEGRATED Chapter 10 (BELCH & BELCH, 2024)
MARKETING þ Discussion Questions 1, 2, 5, 7, 8, 10, page 359
COMMUNICATIONS þ Select and discuss in class on three key terms from the reading.
PROGRAM þ Book Club, pages 21 - 30
(CHAPTERS 8 - 17)
«&«2 ? 3. FACILITATORS: Martins-Garcia, A., McKenzie, E.

THURSDAY, OCTOBER 9, 2025 (10.9)
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM

Tipping Point Communications

Review on what we learned to date
World Mental Health Day, October 10\

DUE BY FRIDAY, OCTOBER 10, 2025
BY 11:59 PM VIA CANVAS®
CYKD TAKE-HOME ASSESSMENT

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