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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
WELCOME! READING THIS WEEK
WOLFE SYLLABUS
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 1: AN INTRODUCTION TO IMC
Labor Day, September 1
Week 1
TUESDAY, SEPTEMBER 2, 2025 (9.2)
Welcome & Orientation to the course!
Belch & Belch (2024) Categories
PART I:
Introduction to Chapter 1 (BELCH & BELCH, 2024)
Integrated Marketing þ Discussion Questions 1, 2, 5, 7, 8, 10, page 40
Communications þ Select and discuss in class on three key terms from the reading.
(Chapters 1-2)
THURSDAY, SEPTEMBER 4, 2025 (9.4)
Active learning in action: interactive discussion on the reading
FIELD TRIP: EXPERIENTIAL LEARNING
Howell Liberatore & Associates, Inc.
50 Pennsylvania Ave, Elmira, NY 14904
AMW v FALL TERM I 2025 v 09.01.2025
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