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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 2: THE ROLE OF IMC IN THE MARKTING PROCESS
CHAPTER 3: ORGANIZING FOR ADVERTISING & PROMOTION:
THE ROLE OF AD AGENCIES AND OTHER MARKETING
COMMUNICATIONS ORGANIZATIONS
Grandparent’s day, September 7
Week 2 TUESDAY, SEPTEMBER 9, 2025 (9.9)
Active learning in action: interactive discussion on the reading
Belch & Belch (2024) Categories Chapter 2 (BELCH & BELCH, 2024)
PART II: þ Discussion Questions 1, 2, 5, 7, 8, 10, page 68
INTEGRATED þ Select and discuss in class on three key terms from the reading.
MARKETING
COMMUNICATIONS
PROGRAM
SITUATION ANALYSIS
(CHAPTERS 3 - 4)
THURSDAY, SEPTEMBER 11, 2025 (9.11)
Patriot Day
Active learning in action: interactive discussion on the reading
Chapter 3 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 109
þ Select and discuss in class on three key terms from the reading.
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