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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 4: PERSPECTIVES ON CONSUMER BEHAVIOR
CHAPTER 5: N/A, DUE TO THE 12-WEEK TERM
CHAPTER 6: SOURCE, MESSAGE & CHANNEL FACTORS

BOOK CLUB (ARRINGTON & FREDERICK, 2018)

TUESDAY, SEPTEMBER 16, 2025 (9.16)
Active learning in action: interactive discussion on the reading
Week 3
REVERSE ORDER, CHAPTER 6 ON THIS DATE.

Belch & Belch (2024) Categories
PART III: Chapter 6 (BELCH & BELCH, 2024)
ANALYZING THE þ Discussion Questions 1, 2, 5, 7, 8, 10, page 214
COMMUNICATION þ Select and discuss in class on three key terms from the reading.
PROCESS þ Book Club, pages 1-10
(CHAPTERS 5 & 6)
«&« 2 ? 1. FACILITATORS: FRANTZ, J., SENSINGER, L.
(Due to term time constraints, we
cannot review Chapter 5)

&

Belch & Belch (2024) Categories THURSDAY, SEPTEMBER 18, 2025 (9.18)
PART IV: Active learning in action: interactive discussion on the reading
OBJECTIVES &
BUDGEGTING 11:30 AM - 12:00 PM
(CHAPTER 7) Tipping Point Communications

Chapter 4 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 140
þ Select and discuss in class on three key terms from the reading.

ROSH HASHANAH BEGINS AT SUNDOWN

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