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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 14: DIRECT MARKETING
CHAPTER 15: THE INTERNET: DIGITAL AND SOCIAL MEDIA
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
TUESDAY, OCTOBER 28, 2025 (10.28)
Week 9 Active learning in action: interactive discussion on the reading
Chapter 14 (BELCH & BELCH, 2024)
Belch & Belch (2024) Categories þ Discussion Questions 1, 2, 5, 7, 8, 10, page 484
PART V: þ Select and discuss in class on three key terms from the reading.
DEVELOPING THE þ Book Club, pages 41--50
INTEGRATED
MARKETING «&«2 ? 5. FACILITATOR: Castillo, J., Mercedes Hernandez, D.
COMMUNICATIONS
PROGRAM
(CHAPTERS 8 - 17)
THURSDAY, OCTOBER 30, 2025 (10.30)
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM
Tipping Point Communications
Chapter 15 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 521
þ Select and discuss in class on three key terms from the reading.
FRIDAY, OCTOBER 31, 2025 HALLOWEEN
SATURDAY, NOVEMBER 1. ALL SAINTS DAY
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