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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

«GENERAL CONDUCT & BEHAVIOR«

1. Students are expected to conduct themselves with consideration and respect for the needs of their fellow
students, instructor, and guest speakers.

2. Our learning environment is respectful, accepting, engaging and positive.

“The issues we will be covering in this class will evoke a variety of differing opinions and comments. Successful college-
level learning requires the careful analysis and dissection of arguments, our own and those of others. In accomplishing
this, we must commit ourselves to listening with respect (not necessarily agreement) to the views of all members of our
group and to articulating our own views and strive always to be positive and respectful to other view” (Office of
Academic Affairs, 2020).

3. Conduct, which unduly disrupts or interferes with a class, such as ringing or talking/texting on mobile
phones, is not acceptable and students may be asked to leave the class.

4. Students are expected to arrive on time and not to leave during the entire class session (other than emergency
purposes).

5. Note from your Elmira College instructor: It is part of the course instructor’s job to be accessible and to work
with you on any problems you might have with this course. Please, do not hesitate to reach out to your
instructor, e.g., email, meeting, text, phone call. Remember: It is much better to bring the topic to the instructor’s (or in
your future business situation your manager’s) attention before it becomes a problem than to wait until it is too late.

6. Below is a brief recap of the general conduct and course requirements:
þ Arrive to class on time and attend the class sessions.
þ Complete weekly reading assignments.
þ Complete weekly assignments.
þ Attend and participate in class discussions.
þ Submit all assignments on time.
þ Complete assignments on time.
þ Attend, participate and contribute to your team projects.
þ Submit quality and professional work.

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