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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor
«ELMIRA COLLEGE GRADES: REGISTRAR«
94 – 100 A 87 – 89 B+ 80 - 83 B- 74 - 76 C 67 - 69 D+ 60 - 63 D-
90 – 93 A- 84 - 86 B 77 - 79 C+ 70 - 73 C- 64 - 66 D 59 - 0 F
«GRADING STRUCTURE FOR THIS COURSE«
FINAL GRADES WILL BE TABULATED AS FOLLOWS:
WEEKLY READINGS, REFLECTION, ACTIVE PARTICIPATION EXPECTED
PROFESSIONAL ENGAGEMENT & ATTENDANCE EXPECTED
CELEBRATE YOUR KNOWLEDGE DAY
IN-CLASS AND TAKE-HOME ASSESSMENT 28%
(Please refer to the assignment rubric for details)
FACILITATOR (KELLER & SWAMINATHAN 2020)
PRESENTATION, FACILITATION, & ENGAGEMENT 24%
(Please refer to the assignment rubric for details)
FACILITATOR BOOK CLUB (WHEELER & MEYERSON, 2024)
PRESENTATION, FACILITATION & ENGAGEMENT 24%
(Please refer to the assignment rubric for details)
TEAM PROJECT: BRAND CASE / AUDIT
TEAM CASE & 360° APPLICATION OF THE CONCEPTS 24%
(Please refer to the assignment rubric for details)
TOTAL 100%
AMW v FALL TERM I 2024 v09.02.2024
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