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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

«FACILITATOR COURSE WEIGHT 24%«

DESCRIPTION: FACILITATOR (KELLER & SWAMINATHAN, 2020)

þ The student facilitator will be required to present, lead, facilitate, and review the assigned readings and
questions. The facilitators will use and apply the reading material/concepts for this assignment.

þ The student facilitator will engage, facilitate discussion, and then share with the class how they reviewed the
(1) assigned reading for the day (BRIEF overview), e.g., six key concepts from the reading and (2) assigned
questions. The students should give specific examples to explain the reasons for their answers.
[Note: Include the question (on one slide) and your response (on the following slide). Your goal first is to have the class share
and discuss their responses before sharing your response.]

þ Be creative on how you want to present and facilitate the reading and assigned questions.

þ The student facilitator will NOT be required to submit a word document for the facilitator assignment. The
facilitator is only required to submit PowerPoint® to CANVAS®.

þ Professional smart business attire is expected.

þ Set-up: Upload your PowerPoint® and any additional handout materials (if applicable) to the CANVAS®
folder entitled, “Textbook (Solomon & Mrad (2022)” prior to the due date/time.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the
assignment may make-up by arrangement. Students who miss the assignment deadline without an acceptable
excuse will receive a zero.

Please refer to the detailed course outline for your assignment rubric and facilitator schedule.

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