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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

“If you’re a business-to-business sales or marketing professional, these links to industry associations may interest you.”
Source: M. H. (Mac) McIntosh
American Marketing Association (AMA) An international organization, the AMA serves all
levels of marketing professionals-from executives to students.

Business Marketing Association (BMA)
The BMA is the leading professional association in the USA for B2B marketers and
communicators.
Corporate Event Marketing Association (CEMA)
CEMA is a non-profit organization dedicated to representing the interest of marketing
communications professionals in the information technology industry.

The Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing is committed to delivering world-class support to
equip marketers with the knowledge and tools they need to stay ahead and excel in this
most challenging of professions.
CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and
personal relationship building among senior marketing and brand decision-makers in the
technology and communications industries.
Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) is the leading global trade association for
business and nonprofit organizations that use and support multichannel direct marketing
tools and techniques.
European Marketing Confederation (EMC)
The European Marketing Confederation (EMC) is the umbrella organization for
marketing, sales, and communication associations in Europe.
Hong Kong Institute of Marketing (HKIM)
The Hong Kong Institute of Marketing has been active in the development of Hong
Kong’s marketing skills; as a representative for marketing professionals at all levels of
business.
International Association of Business Communicators (IABC)
IABC is an international organization for people in corporate, marketing and employee

communications.
Information Technology Services Marketing Association (ITSMA)
ITSMA specializes in helping companies’ market and sell services and solutions.

Internet Strategy Forum
The Internet Strategy Forum is a nonprofit professional association and executive
networking group for management with primary responsibility for driving Internet
strategy and implementation from within medium to large organizations across multiple
industries.
MAANZ
MAANZ is a leading international professional marketing institute focusing on marketing
education and training; marketing information; and practical marketing tools and
resources for marketing and business development.
MarketingSherpa
MarketingSherpa is a research firm that specializes in following what works and what does
not work in all facets of marketing.
The Marketing Institute of Singapore
The Marketing Institute of Singapore aims to create marketers through quality education,
to connect a community of marketers, and to create a relationship built on integrity and
responsibility between our members, our students, and our staff.
Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to

lead in the growth of mobile marketing and its associated technologies.
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