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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

« SUGGESTED REFERENCE / READING MATERIALS«

New York Times Wall Street Journal Bloomberg Business Week
Journal of Marketing Journal of International Marketing BRANDWEEK

Time Advertising Age Fast Company

ADWEEK Fortune Entrepreneur

Forbes American Demographics The Eco nomist

Selling Wired Entrepreneur
Inc. Barron’s Selling Power
PR Week Communication Arts Direct Marketing News
Medical Marketing & Media The Licensing Book Worth
B2B Quarterly Purchasing B2B Sales and Marketing Management
Journal of International Marketing Sales and Marketing Strategies & Harvard Business Review
News
Exporting
American Academy of Advertising eMarketing+Commerce (eM+C) The Week

« SUGGESTED REFERENCE / DIRECT LINKS«

www.emarketer.com www.harrisinteractive.com www.pewinternet.org www.marketingjobs.com

www.fmi.org www.nielsen.com www.npd.com www.adweek.com

www.marketingpower.com www.the-dma.org www.adweek.com www.b2btoday.com

www.demographics.com www.adcritic.com www.mediapost.com www.emarketingassociation.com

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