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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

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RESOURCES

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PROFESSIONAL DEVELOPMENT

NATIONAL ASSOCIATIONS
American Marketing Association www.marketingpower.com
American Association of Advertising Agencies www.aaaa.org
Business Marketing Association www.marketing.org
Direct Selling Association www.dsa.org
Direct Marketing Association www.the-dma.org
Digital Marketing Association https://www.dmaglobal.com
e-Marketing Association www.emarketingassociation.com
Hospitality Sales & Marketing Association www.hsmai.org
International www.insightsassociation.org
Insights Association (Market Research)
Manufacturer's Agents National Association www.manaonline.org
member/membership-benefits
Marketing Management Association www.mmaglobal.org
Medical Marketing Association www.mmanet.org
National Association of Sales Professionals www.nasp.com
Sales and Marketing Executives International www.smei.org
Sales Force Effectiveness Benchmarking www.sfeba.com
Association www.sportmarketingassociation.com
Sports Marketing Associations

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