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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
SUGGESTED REFERENCE / READING MATERIALS
New York Times Wall Street Journal Bloomberg Business Week
Journal of Marketing Journal of International Marketing BRANDWEEK
Time Advertising Age Fast Company
ADWEEK Fortune Entrepreneur
Forbes American Demographics The Economist
Selling Wired Entrepreneur
Inc. Barron’s Selling Power
PR Week Communication Arts Direct Marketing News
Medical Marketing & Media The Licensing Book Worth
B2B Quarterly Purchasing B2B Sales and Marketing Management
Journal of International Marketing Exporting Sales and Marketing Strategies & News Harvard Business Review
American Academy of Advertising eMarketing+Commerce (eM+C) Psychology Today
Journal of Consumer Psychology Journal of Consumer Research Euromonitor
SUGGESTED REFERENCE / DIRECT LINKS
www.emarketer.com www.harrisinteractive.com www.simmonsresearch.com/solutions/
www.fmi.org www.nielsen.com www.thepma.org
www.adage.com www.brandweek.com www.consumerreports.com
www.insidecrm.com www.marketing.org www.greenfield-ciaosurveys.com
www.salesforce.com www.npd.com www.nielsen.com/us/en.html
www.people-press.org www.adcritic.com www.webmarketingassociation.com
www.the-dma.org www.adweek.com www.crm-daily.com
www.creativemag.com www.mediapost.com www.marketingjobs.com
https://www.statista.com www.mckinsey.com General news websites: www.cnn.com,
www.foxnews.com, www.nyt.com,
www.wsj.com, www.msnbc.com,
www.bbc.com
www.pewinternet.org www.synovate.com www.demographics.com
www.fedworld.gov www.b2btoday.com hispanicbusiness.com
www.halogroup.com http://www.acrwebsite.org www.mediaweek.com
www.crm.com https://www.mckinsey.com https://www.psmapgh.org
https://www.ama.org/ama_cohort/cbsig/ https://www.burke.com https://www.insightsassociation.org/issues-
policies/glossary/consumer-behavior
http://www.marketresearchworld.net Portal on market research: Forum on research:
forum on research: www.dobney.com
www.quirks.com
http://www.dobney.com/researchforum/
AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 21 of 86 ❖
