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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
FACILITATOR: TEXTBOOK CONCEPTS & QUESTIONS, COURSE WEIGHT 20%
DESCRIPTION
The facilitator (and/or 2-person team) will use and apply the reading material/concepts for this assignment.
Facilitator is required to complete, present, lead, facilitate, and review the chapter’s assigned questions, e.g.,
PowerPoint®. The facilitator should be prepared to present live and if required virtually. Please refer to
assignment table in this course outline for more details.
Upload your PowerPoint® and any additional handout materials (if applicable) to the CANVAS® Facilitator
assignment folder prior to the start of the class session, e.g., due date/time.
The student facilitator(s) will share with the class how they reviewed the: 1.) Assigned reading for the day
(BRIEF overview), e.g., six key concepts from the chapter reading, and 2.) Assigned (textbook) question.
o The students should give specific examples to explain the reasons for their answers.
The student facilitator(s) will lead discussion and share knowledge on the chapter assignments. For example, the
student facilitator(s) should give specific examples to explain the reasons for their answers. [Note: Include the
question (on one slide) and your response (on the following slide). Your goal first is to have the class share and discuss their
responses before sharing your response.]
Professional business attire is required for your virtual presentations.
Set-up: The student facilitator must be set-up and ready to present prior to the start of class. Please upload your
PowerPoint® to CANVAS® prior to the class session.
Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the assignment
may make-up by arrangement. Students who miss the assignment deadline without an acceptable excuse will
receive a zero.
Please refer to the detailed course outline for your assignment rubric and schedule.
AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 26 of 86 ❖
