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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

             TEAM TERM PROJECT, QUALITATIVE /QUANTITATIVE, COURSE WEIGHT 10%

                QUALITATIVE RESEARCH, FOCUS GROUPS

                   DESCRIPTION

                     Your class (consulting agency) will complete a virtual qualitative (focus group sessions) for your student-
                     consulting project.


                 QUANTITATIVE RESEARCH METHOD:  SURVEY

                   DESCRIPTION

                     Your class (consulting agency) will complete a virtual quantitative (e.g., survey) for your student-consulting
                     project using SurveyMonkey®.
























































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