Page 24 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

ELMIRA COLLEGE GRADES: REGISTRAR

94 – 100 A 87 – 89 B+ 80 - 83 B- 74 - 76 C 67 - 69 D+ 60 - 63 D-
90 – 93 A- 84 - 86 B 77 - 79 C+ 70 - 73 C- 64 - 66 D 59 - 0 F

GRADING / STRUCTURE FOR THIS COURSE

Final grades will be tabulated as follows:

WEEKLY READINGS, REFLECTION, ACTIVE PARTICIPATION EXPECTED

CELEBRATE YOUR KNOWLEDGE DAY 24%

FACILITATOR: Textbook & Assignments (2-person team) 20%

FACILITATOR: Book Club (2-person team) 16%

TEAM TERM PROJECT:
QUALITATIVE RESEARCH, FOCUS GROUPS VIA ZOOM® or LIVE 10%
QUANTITATIVE RESEARCH METHOD: SURVEY via SURVEY MONKEY®

TEAM TERM PROJECT: FINAL REPORT / PRESENTATION 30%

TOTAL 100%

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 24 of 86 ❖