Page 67 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

TEAM TERM PROJECT
Schedule



 COMPLETION TOPIC TEAM MEMBERS
DATE
RESPONSIBLE

Week 2 TEAM / RESEARCH AGENCY: STRUCTURE

Week 6  THE ORGANIZATION
Description, Organization, and Mission Statement

Week 6 BLUEPRINT
Process you are going to use

SITUATION ANALYSIS: KEY FACTS
Week 8 &
LITERATURE REVIEW

Week 10 METHODOLOGY
Collection and data analysis

Week 12 FINDINGS

Week 12 CONCLUSION - RECOMMENDATIONS /
LIMITATIONS

EXECUTIVE SUMMARY, POWERPOINT®,
Week 13
APPENDIX, AND REFERENCE

Week 14 WRITTEN REPORT & PRESENTATION DUE

Finals Week Friendly Reminders:
1. Submit your electronic written report (word document) and PowerPoint
December 9 to CANVAS
(12.9) 2. Submit team member evaluation and assessment survey.
3. Wear business attire and bring your laptops to this session.
You will NOT be graded on each section until the end of the term when the final written report is due

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 67 of 86 ❖