Page 68 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

TEAM TERM PROJECT
Rubric: Oral presentation and Written report



TEAM TERM PROJECT: ORAL PRESENTATION POINTS YOUR
SCORE
Virtual Professional Attire / Demeanor 5
Introduction & Close 5
Use of PowerPoint®: Creative Images, Appearance, Graphics, Style, Interest 30
Logic & Flow; Mastery of Topics & Content 30
Attitude: Relaxed; Use Audible, Clear Voice; Use Appropriate Language/Comments 10
Confidence In Topic: Speak About Material Rather Than Read Slides 10
Engaging Question-&-Answer 10
Application and Use of Course Concepts / Readings / Outside Sources Expected
Grammar, Spelling, Word Usage & References (APA) Expected
Team Members Listening, Probing, Engaging, Summarizing, & Managing Time Expected
Bonus Points: if applicable
Deductions (-), if applicable
Note: Deductions, if you do not complete the expected categories
TOTAL 100
TEAM TERM PROJECT: WRITTEN REPORT POINTS YOUR
SCORE
Executive Summary 10
Table of Contents, Page # Expected

The Organization 5
Problem Statement 10
Situation Analysis: Key Facts 10
Literature Review 15
Methodology: Qualitative & Quantitative 15
Findings 15
Recommendations 15
Limitations 5
Appendix: PowerPoint® Presentation, Data etc. Expected
Application and Use Of Course Concepts / Readings / Outside Sources Expected
Professional Appearance, Grammar, Spelling, Word Usage, Knowledge mastery of topics, Matter of Expected
correctness including spelling, grammar, and word usage, Creativity, Divide each area equally by team
members,
References, APA Expected
Bonus Points: if applicable
Deductions (-), if applicable
Note: Deductions, if you do not complete the expected categories
TOTAL 100

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 68 of 86 ❖