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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01

                                                 Alison M. Wolfe MBA, MS, PhD, Professor


                                                               Course Outline

                                                                      Version #1, 9.02.2024


                 READERS ARE  READING
                   LEADERS!
                                      CHAPTER 7: CUSTOMER VALUE: TARGET CUSTOMERS

                                      CHAPTER ASSIGNED QUESTIONS & BOOK CLUB




                      Week 7           MONDAY, OCTOBER 14, COLUMBUS DAY, CANADIAN THANKSGIVING, INDIGENOUS PEOPLES’ DAY


                                      WEDNESDAY, OCTOBER 16 (10.16)

                   SEGMENT                   Active learning in action:  interactive discussion on the reading

                    TARGET                   GUEST SPEAKER
                   POSITION



                      PART III:       FRIDAY, OCTOBER 18 (10.18)
                     DESIGNING
                 CUSTOMER-DRIVEN          Active learning in action:  interactive discussion on the reading
                   STRATEGY AND
                    INTEGRATED
                  MARKETING MIX




















              AMW v FALL TERM I 2024 v 09.02.2024.
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