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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 12, CHANNELS - DELIVERING VALUE
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
CHAPTER 14, COMMUNICATING VALUE: IMC
Week 10 MONDAY, NOVEMBER 4 (11.4)
PLACE Active learning in action: interactive discussion on the reading
TUESDAY, NOVEMBER 5 ELECTION DAY
WEDNESDAY, NOVEMBER 6 (11.6)
PART III:
DESIGNING ASSESSMENT: READING, JOURNAL, QUESTIONS
CUSTOMER- Answer Odd or Even Questions assigned.
DRIVEN STRATEGY • Critical Thinking Questions, 12-7, 12-8, p. 372
AND INTEGRATED • Marketing Ethics: Questions, 12-12, 12-13, p. 372
MARKETING MIX • Book Club: Exceptional Presenter, p. 98-111
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
8.«&« 2 ? Chapter 12 et al., FACILITATORS:
PROMOTION HUGHES, KYLE
JAY, SAMANTHA
FRIDAY, NOVEMBER 8 (11.8)
Active learning in action: interactive discussion on the reading
AMW v FALL TERM I 2024 v 09.02.2024.
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