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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 9.02.2024

READERS ARE READING
LEADERS! CHAPTER 8: PRODUCTS, SERVICES, & BRANDS
CHAPTER 9: NEW-PRODUCT DEV. & PLC STRATEGIES
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

Week 8 MONDAY, OCTOBER 21 (10.21)
Active learning in action: interactive discussion on the reading

WEDNESDAY, OCTOBER 23 (10.23)
PART III: Active learning in action: interactive discussion on the reading
DESIGNING
CUSTOMER-DRIVEN ASSESSMENT: READING, JOURNAL, QUESTIONS
STRATEGY AND Answer Odd or Even Questions assigned.
INTEGRATED • Discussion Question: Questions 8-4, 8-6, p. 257
MARKETING MIX • Marketing Ethics Case, Questions 8-9 (all students), p. 257
• Book Club: Exceptional Presenter, p. 56-69
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
5.«&« 2 ? Chapter 8 et al., FACILITATORS:
PRODUCT ADDISON, ANGELINA
DUCOT, AKIRA

FRIDAY, OCTOBER 25 (10.25)

ASSESSMENT: READING, JOURNAL, QUESTIONS

Answer Odd or Even Questions assigned.
•
Discussion Question: Questions 9-6, p. 285
• Critical Thinking: Question 9-7, Question 9-8 (all students), p. 285
• Book Club: Exceptional Presenter, p. 70-83
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.

6.«&« 2 ? Chapter 9 et al., FACILITATORS:
BALDERRAMA, AIDEN
BERNARD, JAXON

AMW v FALL TERM I 2024 v 09.02.2024.
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