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Panduan Akademik FISIP 2023/2024

1.2. Mampu merancang dan melakukan penelitian di Able to design and conduct research in the
bidang komunikasi dengan metode penelitian yang field of communication using quantitative
kontemporer and qualitative research methods

1.3. Melalui konsentrasi PR, lulusan mampu memahami Through the PR concentration,
perkembangan nilai-nilai kehumasan dan etika graduates can understand the
humas development of public relations values
and public relations ethics
1.4. Mampu melaksanakan prinsip-prinsip Public Able to carry out Cyber Public Relations in
Relations yang professional dalam pekerjaan implementing digital public relations and be
kehumasan berbasis digital serta mampu able to develop creative and innovative
mengembangkan ide kreatif dan inovatif. ideas about Cyber PR

1.5. Mampu merancang konsep, isi, dan bentuk media Able to design content concepts and
kreatif baru yang sesuai dengan perkembangan alternative forms of new creative media by the
jaman. demands of the times.
1.6. Melalui konsentrasi Komunikasi Pemasaran, lulusan Through the Marketing
mampu melaksanakan konsep pemasaran termasuk Communication concentration,
pemasaran digital yang terus berkembang serta graduates can understand marketing concepts,
merancang strategi komunikasi pemasaran. including digital marketing, which continues to
grow
1.7. Mampu memproduksi karya media atau produk Able to produce media works or
komunikasi (video, poster, visualisasi dan editing) communication products (videos, posters,
dalam bentuk media cetak maupun elektronik visualization, and editing) in the form of printed
or electronic media
1.8. Mampu melakukan kajian kritis pada iklan, Able to conduct critical studies on
film dan produk media serta advertisements, films, and media
media sosial dan internet products as well as social media
1.9. Melalui konsentrasi Komunikasi Pemasaran dan Through the Marketing
media digital lulusan mampu memahami nilai-nilai Communication and Digital Media
jurnalisme dari tataran konseptual hingga concentration, graduates can understand the
kontekstual serta memahami dinamika industri media values of journalism from conceptual to
serta menjunjung tinggi etika jurnalisme. contextual levels and understand the
dynamics of the media Industry
1.10. Mampu mengembangkan jiwa kewirausahaan Develop an entreprenurial spirit in the creative
dalam bidang kreatif didukung oleh prinsip-prinsip industry and able to implement digital
komunikasi digital. communication principles in his/her
Entrepreneuship

1.11. Mampu menerapkan nilai-nilai kedisiplinan, jujur, Able to apply disciplinary, honest, hard
kerja keras, bertanggung jawab, mandiri serta work, responsible,
kreatif dalam kehidupan sosial i ndependent, and creative values in social life

1.12. Memahami dan mampu Understand and integrate state defense
mengintegrasikan nilai-nilai bela negara values in developing and applying science,
dalam pengembangan dan penerapan ilmu technology, and arts (science and technology).
pengetahuan, teknologi dan seni (ipteks).

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