Page 6 - labour report

Imphal Times Supplementary issue Page No. 2
Behavioral interventions for an Atma-Nirbhar toy industry

By - Sanjana Kadyan &Tulsipriya Rajkumari (PIB)
A fail mission to eradicate Indian toy industry growth has to establish a new norm of enthused seeing local cultural reviews of Made-in-India toys are
corruption – why? been jeopardized for more than a purchasing safe and good quality ethos embedded in product design disclosed and popularized to
Made-in-India toys as against
decade by a deluge of Chinese
generate online and off-line word-
and packaging of toys. Ed-tech
imports. Recently, government cheap and poor-quality imported startups, for example, can embed of-mouth. Further, awards for safe
Chief Minister N. Biren Singh’s war on corruption, increased import duty on toys by toys. Government may embed this Indian temple architecture in and sustainable traditional toys
which inspired the citizen of Manipur finally seems to 200 per cent and made toy quality message in the branding of Made- building block sets, Chatrunga in may be instituted to encourage
have lost faith in him as those fighting against certification mandatory with a in-India toys and popularize chess game sets, Pachesi in ludo local producers.
corruption today face dead threat from persons who view to reviving the indigenous dedicated toy stores with region- game sets and Amar-Chitra Katha Finally, consumer’s loss aversion
claimed to be party of those involved in corruption. toy industry. However, high import wise brand logos. Adverts may be and Panchatantra themes in of missing out on low-priced
Not only that those inspired by the chief minister to prices may not shift demand designed to target children and general merchandize. imported toys can be reduced by
parents as influencers in building
offering a safe and sustainable
towards local toys unless a re-
Evidence suggests that
stand up against corruption, fails to get protection orientation of preferences of Indian Made-in-India brand loyalty as ethnocentric consumer Made-in-India alternative such as
from the state authority by taking up action against consumers habituated to Chinese Amul and Maggi have done in their preferences are stronger during wooden educational Chennapatna
those intimidating the whistle blowers of the corrupt toys takes place. With the COVID- marketing campaigns. Schools the youth period. Thus, at this toys revived by NGO Maaya
practice of some officials, but are being victimized by 19 crisis triggering a re- may observe a Safe Made-in-India stage, it becomes necessary to Organic, and traditional board
arresting them on charges which the court finds it as consideration of our beliefs towards Toy Day and further strengthen the repeatedly reinforce messages to games like ‘Chausar’ and
unfounded allegations. globalization, never before has this norm by procuring local toys from re-direct youth choices towards ‘pallankuzhi promoted by
Lately the NDA Government under the Prime Minister re-orientation become as relevant manufacturers under various Made-in-India toys. Messages Sutradhar. These alternatives
of
invoking country-of-origin effects,
emphasize the concept of circular
educational
schemes
as it has in 2020.
Narendra Modi had taken up stringent measures to Behavioral sciences research Government. such as, “Every 1 Rupee purchase economy in contrast to the linear
flush out corrupt government employees and to check suggests that policy interventions Secondly, make it easy to of Made-in-India toy provides economy of “make, use, and
the menace of corruption across the state . The best alter people’s habits when manufacture, sell and buy Made- employment to 5 Indian youths”, dispose” that characterize low-cost
establishment of National recruitment Agency for giving supportive changes are naturally in-India toys. Uniform import can be reinforced on billboards, imports. This is demonstrated by
opportunity to the job aspirant youths is also another occurring in their environment. In duties and GST rates across online retail outlets, in shops and Quality Council of India December
measures to eradicate corruption practice by some a COVID-19 world, consumer’s product categories under HS 95 other public places. Personalized 2019 survey which found that 67
vested interested government employees on the top habits are witnessing a shift in without classification ambiguities messages may be sent to per cent of imported toys are
while appointing gropu B and group C non technical their choice architecture towards will help toy manufacturers. An consumers thanking them for dangerous for kids.
category employees. The Lok Ayukta , anti corruption safer and quality products. easy-to-read trade guide on the purchasing a Made-in-India toy Behavioral tools are, therefore,
squad and strengthening of vigilant department , the Government has taken due toy industry consolidating all and showing them photographs of critical in building a new
indigenous toy story in a post-
incentives offered by Government
cognizance of this shift by giving
craftsmen who will benefit from
Enforcement directorate are few example that shows a clarion call to “Go-Local”. Toy along the supply chain will be a repeat purchase. COVID Atmanirbhar Bharat. Adam
the seriousness of Narendra Modi government in tackling market is no exception to this further helpful. Consumers will Toy market is characterized by Smith, in his 1759 book Theory of
corrupt practice and misappropriation of public money. trend. This is where the role of also find it easier to purchase wide-ranging product Moral Sentiments, noted, “For
State government of Manipur too have taken up many behavioral economics becomes Made-in-India toys when these are differentiation and more so when these lovers of toys, it is not so
much the utility, as the aptness of
measures to wipe out corruption and misappropriation salient in bridging the intent- placed at eye level and in Chinese imports are pitted the machines which are fitted to
towards
gap
against Indian toys. Product
outcome
attractive corners in shops,
of public money. But for reason not known to the public development of an Atma-Nirbhar emporiums, local bazaars, fairs, differentiation can be re-aligned promote it”. Let’s not miss this
the mass misappropriation of public money still is not toy industry. zoos and museums among others. in India’s favor when positive bus, for children can hardly wait
checked. Even after media highlight the matter to the The first intervention should be Consumers will be further evaluation reports and customer for their little machines.
public domain no action has been seen taken up to
punish those involved in the corrupt practice. All about National Recruitment Agency
Transparency - a global movement with the vision to
free the world of corruption and having chapters in Courtesy Dristi Recruitment Boards (RRBs) and examinations as they have to for travel, boarding, lodging to
more than 100 countries leading the fight against Institute of Banking Personnel arrange for transportation and reach their exam centres that are
corruption describes ‘Corruption’ as the abuse of power The Union Cabinet chaired by Selection (IBPS). places to stay in places that are usually far from their hometown.
for private gain. It is a global phenomenon and is Prime Minister Modi has decided The Process far away. Single exam will reduce the
pervasive in almost every society the world over. to set up a National Recruitment - The examinations will be Benefits financial burden on candidates.
Corruption, especially in a state such as ours where Agency (NRA). The proposed NRA conducted in 12 languages and will - Aspirants do not have to apply - Girls generally depend on a
(father/brother/
guardian
be based on a common curriculum.
will conduct a common preliminary
and appear separately for
strife and unrest is a part of our everyday life, is a examination for various - There will be a common multiple recruitment exams. husband) to accompany them in
consequence of the parasitic nexus between recruitments in the central registration, single fee and They will be able to apply once for reaching their exam centres if it
Bureaucrats, politicians and criminals. government. gradually the candidates need not a single or multiple recruitment is far away from their hometown.
Its reach and chronicity can perhaps be gauged by At present, candidates seeking travel outside the district to appear exams in various departments and The location of test centres in
for the examination.
take the Common Eligibility Test
every district would benefit the
government jobs have to appear
the very fact that at one time, bribe was paid for for separate examinations - There will be a special focus on (CET). candidates, particularly
getting wrong things done but now bribe is being paid conducted by multiple recruiting creating examination - CET would significantly reduce women.
for getting right things done at right time. agencies for various posts. After infrastructure in the the lengthy recruitment cycle as - CET would be available in a
With yesterday event at which an advocate who had the advent of the NRA, the whole 117 Aspirational Districts. some of the recruitment number of
exposed the corrupt practice of an government official process would be unified and will - A standardised question bank with departments might decide to skip languages, benefitting aspirants
arrested on counter charge by leaving aside the make the cumbersome process multiple questions of similar their tier 2 or second level test and from different regions of the
complaint lodged by the advocate for death threat, easy for students and the difficulty levels will be created in a go ahead with the recruitment country. Presently, most of the
central server.
based on CET score followed by
exams are conducted in English
agencies.
the big question is: Is it possible to contain corruption National Recruitment Agency - An algorithm will be used to physical tests and medical and Hindi languages.
in our society? (NRA) jumble and dole out different examination. This will reduce the Challenges
To fully answer the question, it would be crucial - NRA is a testing agency which questions, so that each candidate time taken by the agencies to hire - With growing emphasis on
to understand certain perceptions and myths such as: would conduct the Common receives a different question the candidates. transferring services to the
Corruption is a way of life and nothing can be done Eligibility Examination (CET) for paper, reducing the chances of - Candidates who clear CET once, private sector, there may be fewer
cheating and paper leakage.
government jobs on offer in the
non-gazetted Group B and C posts.
will be eligible to attempt for the
about it, or that only people from underdeveloped or - Initially it will conduct the - Scores will be generated quickly, second level exam thrice (once future.
developing countries are prone to corruption. This is recruitment examinations for delivered online and be valid for a every year). - Only 14% of public employment
being stated with the irresponsive nature of the state Railway Recruitment Boards three-year period. - Currently, those who pass the PT comes under the purview of the
machineries. Well, they have limitation to encroach at (RRBs), Institute of Banking - Students can write the test and fail in Main exam (tier 2) have Centre (predominantly in railways
a central office but the law says that a citizen should Personnel Selection (IBPS) and multiple times as long as they are to again appear for the PT next & defence), with the rest falling
be protected from death threat even if the person is a Staff Selection Commission(SSC) within the eligible age limit, with year and start afresh. This way, within the purview of States.
central government employee as it is now a law and and would gradually expand its their best score being taken into CET will save their time and Similar reform is needed at State
order problem which is a state subject. operations. account. energy and will also improve level.
- National Recruitment Agency will - The test will be conducted for their quality as they would devote § The long-term relevance
be a Society registered under the three levels i.e, graduate, higher their time for mains exam and not of such reforms will depend on the
Societies Registration Act,1860. secondary (12 th pass) and the screening exam. commitment of governments to
- The NRA will be a specialist body matriculate (10 th pass) candidates. - Candidates will have the facility raise the level of public
bringing the state-of-the-art The Need to give a choice of centres and employment and expand services
technology and best practices to - As of now, aspirants have to take they would be allotted the chosen to the public.
the field of Central Government different exams that are conducted centres, based on availability. They Conclusion
recruitment. by various agencies for central will be given an option to schedule - The NRA stands out as a unique
- However, the present government jobs. their own tests at their choice model as it marks a paradigm shift
recruitment agencies i.e, IBPS, - According to the Department of centres. in the government recruitment
RRB and SSC will remain in place. Personnel and Training, on an - The ultimate aim is to reach a process.
- Based on the screening done at average 2.5 crore to 3 crore stage wherein candidates can - It’s also in tune with the Modi
the CET score level, final selection aspirants appear for about 1.25 schedule their own tests at Centres government’s mantra of ”Ease of
for recruitment shall be made lakh vacancies in the central of their choice. Living for the Young Job
through separate specialised Tiers government every year. - Government has sanctioned a Aspirants” by facilitating ease of
(II, III, etc.) of examination which - At present, candidates seeking sum of Rs 1517.57 crore for the recruitment, selection and job
shall be conducted by these government jobs have to appear NRA. The expenditure will be placement.
respective recruitment agencies. for separate examinations undertaken over a period of three - The NRA is a combination of
Composition conducted by multiple recruiting years. The cost will also be incurred convenience and cost-effectiveness
- It will be headed by a Chairman agencies for various posts. for setting up exam infrastructure for candidates.
of the rank of the Secretary to the - Candidates have to pay fees to in 117 districts with large numbers - Moreover, the multiple recruitment
Letters, Feedback and Suggestions to ‘Imphal Times’ Government of India. multiple recruiting agencies and of aspirants. The proposal is examinations are a burden on the
can be sent to our e-mail : imphaltimes@gmail.com. For - The NRA will have representatives also have to travel long distances expected to ease the access to candidates, as also on the respective
advertisement kindy contact: - 0385-3590330 (O). For time from the Ministry of Railways, for appearing in various exams. aspirants residing in rural areas. recruitment agencies, involving
being readers can reach the office at Cell Phone No. 9862860745 Ministry of Finance/Department of - Women candidates especially - Candidates especially residing avoidable/repetitive expenditure,
law and order, security related issues
from rural areas face constraints
Financial Services, Staff Selection
in hilly and rural areas will not
for any purpose. Commission (SSC), Railway in appearing in multiple have to incur additional expenses and venue-related problems.