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principles, and core prescribed in the TESDA Training Entrepreneurship as a career
competencies in Regulation.
Entrepreneurship.
The learner The learner independently or Recognize a potential market Week 3-6
demonstrates with his/her classmates
understanding of presents an acceptable
concepts, underlying detailed business plan. • Analyze the market need
principles, and
processes of developing • Determine the possible
a business plan. product/s or service/s that
will meet the need;`
• Screen the proposed
solution/s based on
viability, profitability, and
customer requirements;
and

Select the best product or service that
will meet the market need.

The learner The learner independently Recognize the importance of Week 7-9
demonstrates creates a business vicinity map marketing mix in the development
understanding of reflective of potential market in of marketing strategy
environment and one’s locality/town.
market in one’s Describe the Marketing Mix (7Ps) in
locality/town. relation to the business opportunity
vis-à- vis:
Product;
Place;
Price;
Promotion;
People;
Packaging; and
Positioning