Page 21 - TikTok Marketing

We believe that there are three effective ways that you can market your brand on TikTok:

1. You create your own branded channel and upload relevant videos for your niche

2. You can identify and work with influencers on TikTok to increase your reach on the platform
3. You can advertise on TikTok (we will cover this in the next chapter).

A lot of marketers on TikTok use a combination of these things to grow their followers and increase
their reach. In this chapter we will discuss the 8 most successful marketing strategies that many
brands use:

1. Hashtag Challenges

The TikTok community loves a challenge. A lot of users love to accept challenges on the platform and
create videos and upload them in response to the challenge. If you want to create a challenge on
TikTok (and you should) then you need to create an exciting and relevant hashtag. It needs to be
memorable and easy for users to find.
We have already mentioned in this guide how popular the Jimmy Fallon #tumbleweedchallenge was.
OK he had the benefit of using the power of the Tonight Show to spread the word about his challenge.
But if you take this out of the equation, it was still a good challenge because there were more than
8,000 videos created and more than 10 million engagements. All he asked TikTok users to do was to
drop to the ground and then roll like a tumbleweed when they heard a particular piece of music.

To create a successful challenge you need to think about how a TikTok user can interact with your
brand in a fun way. Maybe they hold one of your products and then do something fun with it? You
also need to think about the difficulty and the creativity of the challenge.

We would always recommend that you add a degree of difficulty into the challenge. The Jimmy Fallon
tumbleweed challenge was difficult because the dropping down to the floor and rolling like a