Page 25 - TikTok Marketing

At the time of writing this guide, TikTok ads were not available to all countries. They were certainly
available in the United States. To see if you can place ads on TikTok in your country please go to
https://ads.tiktok.com

TikTok started to show short ads in January 2019. Later in April 2019 TikTok launched the beta version
of their managed service platform which created a biddable ad environment. Reps from TikTok will run
the ads for you but this is sure to change. So here we want to explain the types of ads that are
available on the TikTok platform.

There are a few things that you need to know about TikTok ads first. You can only use an in feed video
ad. This is sensible as the platform is renowned for its short video clips. You have the choice of three
different models with these ads:

1. Cost Per Click (CPC)
2. Cost Per Thousand Impressions (CPM)

3. Cost Per View (CPV) – this is a 6 second view

In terms of audience targeting you can go for gender and age as well as geo targeting at state level.
Going forward TikTok plans to introduce other targeting options such as behavioral, interest and more
granular demographics.

At the moment there is no minimum spend requirement but TikTok does encourage their advertisers
to make an investment in ads that will be large enough to produce results and generate leads and
sales.
There is a feature to create custom lists but you will need to use a physical list for this as CRM
integration isn’t currently available. In time there will certainly be a self ad serve option and useful
integrations.