Page 27 - TikTok Marketing

Your in feed native ad can be between 5 and 15 seconds in length. The video must be in vertical
format and it will display on the TikTok user’s “For You” page. There are some call to action choices
such as visits to your website and app downloads.

TikTok ads will certainly improve over time. It is in the company’s interest to attract advertisers and
keep them as happy as possible. At the moment the TikTok ads system does not have the
sophistication of Facebook ads or Instagram ads but this will get better as the platform continues to
grow.

At the moment ads on TikTok are probably going to be the cheapest that they will ever be so we
recommend that you give them a try. There is certainly a large enough user base to make this
worthwhile for you.

As with all social media ads it is a good idea to tweak them and mix it up. Seeing the same ad all of the
time is not really a good thing on social media. Test all of the ads that you place and take the time to
work out why some perform better than others.
All of your ads will need to blend in seamlessly with the TikTok platform. The reps will ensure this right
now and even when the platform goes self serve ads will probably still require approval from TikTok.

Fun, entertaining and consistent ads are the most likely to win the day. Anything that encourages
participation is going to have more appeal. So if you want to use TikTok ads you need to plan your
content and let your creativity flow.