Page 30 - TikTok Marketing

Now they have around 300,000 followers and their content has over 3 million hearts. They create
“ride along” clips with their deputies and behind the scenes clips. There are really funny videos of
deputies taking up popular dance challenges on TikTok.

Other Success Stories

There are other success stories on TikTok too. The NBA is on the platform and they have over 5.5
million followers and their content has more than 79 million hearts. They always post varied content
ranging to highlights of basketball matches to fans dancing!

Most of the NBA teams have their own TikTok accounts. A good example of this is the Chicago Bulls
who actually have an account for their mascot who has the name “Benny the Bull. Benny has an
Instagram account as well but he has more followers on TikTok.
Benny creates collaboration videos with other mascots. One of the most popular of these videos was
with the mascot from the Philadelphia Flyers who has the name Gritty. This just goes to show that
TikTok offers many opportunities for co-marketing.

We hope that these successful use cases have inspired you to get started with the TikTok platform to
promote your business. Get in now while it is still growing and you too can create a huge following
and a great marketing channel.