Page 31 - TikTok Marketing

When you are promoting your business on any social media platform you need to regularly check how
you are doing. It should never be a case of putting content out there and hoping for the best. You
need to know what is working and what isn’t so here we will give you the lowdown on TikTok
analytics.

You will need a Pro Account

Recently TikTok launched their native analytics program which is only available for Pro account
holders. If you have an Instagram Creator account then this is similar. You can use the analytics
dashboard in TikTok to discover insights about your audience and how your published content is
performing.

It is very easy to switch to a Pro account. Just go to your profile settings and tap on “Manage My
Account”. On the next screen just tap on “Switch to Pro Account”. After this you have to choose a
category for your account and the final step is to enter your mobile phone number so you can receive
a verification code via SMS. Enter the code and you are good to go.
Go back to your settings menu and you will now find “Analytics”. Tap on this to get to your dashboard.
You will need to switch to a Pro account before anything is recorded and displayed in your dashboard.
It is going to take around a week to see anything meaningful so post as much content as possible
during this time.
There are three categories on your TikTok analytics dashboard which are:

1. Profile overview
2. Content insights

3. Follower insights