Page 31 - Shaw Wall of Honor
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 with a significant other (unfortunately, sometimes not with the best partner)
• Goals: Keeping the household afloat is key—they work for their kids and their needs
• Licenses:
• Licensed: have their license and keep CE credits—often take CE online and don’t often go and get additional designation (this can be due to time, agency support, and/or often feeling burned out in life—so another designation can feel overwhelming)
• Unlicensed: unfortunately we see this more and more where team members come to an agency and think they want to get licensed but then become intimidated by the process and responsibility, and they see the team’s level of stress and decide to stay complacent
• Job Performance: In many agencies, reviews and/or raises are not consistent and/or done randomly, which adds to a lack of motivation. Many raises are done from necessity in the agency rather than a clear plan. The agencies generally want cross-selling, referrals, zero overdue activities but account managers feel that they can do that when the workload isn’t so overwhelming (for them).
• Daily Activities: It’s go time the second they come in.There are emails,producers, clients calling in, and management system tasks. It’s a bit like running an
Women tend to have a nurturing personality, so insurance account management makes a perfect fit.
obstacle course. In addition, many account managers are “sweethearts,” meaning they deeply feel clients concerns and complaints. This becomes their mission for the day, trying to make people happy with their insurance. They can often spend their time heavily on a client based on feelings, not facts. An example is helping a client who is upset about the rate being remarketed for the third time in two years. They leave with a pile undone and feel drained every day because they don’t feel they are winning and accomplishing all the work seems impossible. They then head home, grab kids, help with homework, make dinner, clean the house, fold the laundry, and pay bills. They crash exhausted and have served everyone all day and there isn’t much left.
• Personal Values: make everyone happy; find solutions at all costs; they see each client as an individual; generally premium and cost weigh heavily on them as a burden to have to discuss and explain to the clients
• Fears: they fear that a client will leave (even the ones you want to go) because they didn’t do everything they could; they fear they are letting their employer down because they aren’t cross-selling, are behind, and/or not getting Google reviews; they fear they aren’t spending enough time with their family; they fear they are not as financially secure as they would like to be; they fear that a client will be upset and they won’t have a solution.
• Hobbies: their kids! They love everything about the kids and want to give them everything. In fact, for many, if they could be stay-at-home moms they would love that. Vacations are about kids, weekends are about the kids and they take great pride in their kids' hobbies. In fact, when you give bonuses, most of that money will go to their family not them personally.
 Understanding Female Powered Workforce
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