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Post-lockdown workwear
Various research has found that
perceptions of women in the workplace
are still influenced by the way they
dress, often in a way that perceptions of
men are not.
This research has found that clothing
deemed to be “unsuitable” by colleagues
or customers can result in women being
viewed as less competent or of lower
status than men in the same working
environment.
Of course, what many people wear to
work has become progressively more
relaxed since the 1970s. Pre-COVID,
many firms had “dress-down” Fridays or
“business casual” dress codes.
But the adoption of relaxed clothing
really ramped up when many people
were working at home during the COVID
lockdowns. by companies to look more attractive A continued shift in attitudes, not just
This has continued since, with suit sales to win new business. So, while more corporate clothing, is still needed.
falling in recent years – even Goldman relaxed clothing and even gender-
Sachs relaxed its dress code for some neutral uniforms are being introduced
staff . in offices, banks or on planes, it seems
that women still have some way to go in
But recent reports suggest that UK terms of perceptions of their work being
women working remotely during the based on their appearance.
global pandemic were still being asked
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