Page 34 - SpectrumOctober2018

Marketing Expert

Google. Your information

for free programs.

If
If you are ever lost and have your smartphone, Google Maps to a movie, Google picks up my location, knowing I have a youu aarere ever lost and have yourur ssmamarrtphone, Google Maps to aa mmovoviiiieie, Googglele ppicks uup my location, kknonowiwingng I havave e a
i is one of the best programs to use whether you're walking, history of going to Italian restaurants it will notify me about f h b h h ' lki hi f i I llii i ill if b
biking or driving. Similar technology allows the public and nearby Italian restaurants that are not busy and accepting
private transit system to provide you with exact details of reservations. While eating our meal, I receive a notification
when trains and Ubers are arriving and departing. However, that traffic is getting worse and it suggests I leave at a certain
this amazing convenience all comes at a price. Your personal time to catch the train or take my Uber to the movie. This
information! is a great tool to use, however, I am giving up my personal
information to the software programs.
Facebook has openly stated that anything
you like or any emotions you apply to a post On a professional note, this information
or personal comments, including photos, is absolutely critical when it comes to
are being scanned and used for advertising. advertising. In my days of radio, there was a
Facebook is so committed to scanning your saying that 50% of advertising worked and
personal information and photos they have 50% didn't. You just didn't know which way it
purchased multiple 3D recognition programs would go. Both Google and Facebook give you
over the past 3 years. This technology the tools to set up your business and market
requires you to deactivate a privacy setting in your message online through their tools and
your account otherwise it will recognize your photo and link systems. Once set up, they allow you the opportunity to
it to every photo within its network. There are two sides to advertise to a specific target audience in any area of the
think about when it comes to information tracking, personal world (national, regional, local) to direct your advertising
and business, the personal side being extremely invasive. message to an age demographic, sex, ethnic culture, etc.
Your entire world is being monitored, tracked, scanned and At FPM3, my business has been working with this marketing
used on a regular consistency from a third party service. The data to advertise for clients over the years and the
convenience of this system is how it learns my habits, like information has always provided phenomenal in results.
eating pizza on Friday night, then the following week tells The average spend per customer ranks in the pennies all the
me what specials are available nearby me at 3 pm Friday way up to $50 conversion per person. That is not to say that
afternoon. Another example of convenience is when I go advertising has always worked to use this online medium,

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Fall 2018