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Marketing Expert

but the tools provide an understanding of when it really is or reasons, you can set it to the security setting default - don't
is not working. What is the price of having access to all these track. If you do complete a search with Google or Gmail it will
free programs and applications? The price is your personal be tracked (location, region, etc.) and none of your emails
information to Google and Facebook to allow them to make are 100% removed or deleted. They have stated on numerous
money through advertising which is done directly by the occasions that no matter what emails are sent and received
business or by agencies like mine. they will be saved on their servers even if they have been
deleted on your end. They are stored on a server within the
Being tracked for whatever reason can be quite disturbing Google system that can always be accessed and tracked by
and we could discuss all the negatives about it, however, google.
let me give you an example, as a business owner that I
truly appreciate being tracked. In one case I had the CRA Last year Authority's in South Carolina were able to subpoena
challenge one of my travel expenses. They wanted proof I Google and had access to emails along with the location of
actually was visiting a location that I was trying to claim in a person in question from their search results. This data was
my taxes. Timeline is a feature in Google that tracks your used in court as proof that the individual was on site during
location minute-by-minute including the photos you take. the crime and as a result charges were laid.
I always take a photo of a paid receipt with a description
for business reasons, no matter where I am. This photo is The future of technology will continue tracking our habits,
instantly logged in my Google Map timeline. With this tool, I actions, and lifestyle. Our phones are tracking how many
was able to prove I was at my claimed location and was able steps we take, what our heartbeat is, our sleeping habits and
to provide the proof with a receipt allowing my full taxable even how fast we are moving. All this information is being
payment. Because of this phenomenal tracking tool, I was shared with applications that are given to us for free, at
able to prove and validate my submissions. the cost of our private information. Google last year alone
made 95 billion dollars on advertising using people's private
But let's say you don't want to be tracked and have your information. The benefit out of this as a business owner is
information shared and given to anyone especially a access to the same data every other business has to use as
company. To prevent this you can attempt to remove your a tool for growing business sales and marketing dollars in a
“Location History” from Google Maps, a setting that will more effective profitable manner.
stop tracking where you are. However, Google still needs
access to your phone when it comes to using email and Adam Oldfield, is the President of CityHosting, FPM Marketing,
any other programs. To turn that setting off, head to the FPM3 a full service online agency located in Hamilton Ontario,
Activity controls dashboard and turn “Web & App Activity” New York, Philadelphia and New Jersey. The creator and
off (Google will flash up a warning checking if you want to proprietary owner of the Mingle and developer of HR software
Pause Web & App Activity? Click Pause in the bottom right to for SME. Adam teaches marketing and sales at Mohawk
confirm). Once complete, you will also no longer be able to College and is the co-owner of MTS collections services,
use any programs that utilize Google. This could make your uBowl Canada and Thunder Alley a Family Entertainment
phone useless. Unlike Google, if using Facebook for personal Centre in Hamilton.

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Fall 2018