Page 47 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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YOU CAN’T EVEN BRIBE ME TO READ A LOUSY LETTER!
In 1994 I taught a workshop to 10 people on Hypnotic Selling and Hypnotic Writing. (See www.HypnoticMarketingStrategy .com.) Each paid $5,000 to be there. I began the event with the fol- lowing story:
I got a FedEx package yesterday and I want to read the letter that came with it. First of all, it came by FedEx, so that was pretty attention getting in itself. It had a $20 bill attached to it. Pretty attention getting, too. I’m going to take a look at this. It begins:
Dear Joe Vitale:
I have an offer that I would like to share with only you, that will make you a stack of those $20 bills in one to two weeks. Before I go on, let me explain why I am sending this to you.
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