Page 206 - How To Sell Yourself

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About the Author
CHARLES OSGOOD OF CBS saw Arch Lustberg at a presentation for the Nevada Governor’s Conference on Tourism and wrote:
“Arch has taught the art of effective communications to powerful leaders in government and industry. He’s one of the best public speakers I’ve ever heard. He’s bright, witty, engaging, and entertaining. Nobody does it better.”
His career has been unique and intriguing. He taught speech and drama at the Catholic University of America in Washington, D.C. for 10 years.
When he left academe, he coproduced the Tony Award-nomi- nated musical Don’t Bother Me, I Can’t Cope. He then co-pro- duced the off-Broadway Outer Critics Circle Award-winning re- vue Tuscaloosa’s Calling Me, But I’m Not Going.
He produced and directed many record albums in the days of the LP, most notably Grammy Award-winning Gallant Men by the late Senator Everett McKinley Dirksen and The Voice of the People, a dramatized history of the U. S. Capitol Building, which starred Helen Hayes and E. G. Marshall.
Lustberg directed the United States Chamber of Commerce Communicator workshops, training elected officials, business lead- ers, association executives, and professionals in every field, prior to opening his own business, Arch Lustberg Communications.
His client list is a who’s who of business.
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