Page 3 - Marketing Book

Marketing Methods

Auction

The Auction process provides you with a high profile marketing campaign culminating in a
public auction at a predetermined date and time where interested parties bid for the right
to purchase your property. The objective is to obtain the best possible price in the least
possible time with the least amount of concern to you. The auction itself generates a sense
of urgency and competition which brings buyers to a decision. An auction means you set
the terms and conditions of sale, mitigating the chances of any surprises

Tender

A Tender is the ‘silent’ Auction, but instead of Purchasers bidding for your property they
submit sealed offers which are opened on a predetermined date. This method is very
private and confidential as no one knows the amount offered in the Tenders. Offers may be
conditional and you have the right to reject, accept or negotiate any offer.

Deadline Sale

A deadline sale or deadline private treaty is very similar to the tender process but is less
formal and allows more flexibility, particularly for the vendor. A property is offered for sale
with no fixed price over several weeks, and prospective purchasers are required to submit
their offers at any point by a specified deadline date and time.

Marketing without a price

Your property can be offered for sale without a price, ie Expressions of Interest or Offers.
Purchaser responses will be conveyed to you in order to establish a true Market Value for
your property thus minimising the risk of under-selling.

Fixed Price

This means that your property is listed with a definite price. If the property is priced
correctly it will attract a lot of interest, and in some cases have multiple offers resulting in a
premium sale price. The fixed price also gives the buyer a price guideline and allows for a
property search by price on real estate websites.