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Paper no. 11
THE MODERATING ROLE OF GENERATION IN THE INTENTION TO ADOPT BUSINESS INTELLIGENCE TOOLS
AMONG FILIPINO DECISION-MAKERS IN SMES
Authors: Ballera, Maika Mae; Illaga, Lynne Ivy; Ortega, Patricia Marie; Ortiz, Marielle; Rivero, Donna Marie
Presenter: Engr. Lynne Ivy L. Illaga (lynneivy.illaga.work@gmail.com), Cebu Institute of Technology – University

Business Intelligence (BI) tools are essential in transforming data into actionable insights, aiding decision-
making processes in SMEs across various industries. The study aims to fill a knowledge gap by examining
generational differences in BI tool adoption intentions among Filipino decision-makers in SMEs. Specifically, it
explores how generational differences affect attitudes, subjective norms, and perceived behavioral control
regarding BI tool adoption, utilizing the Decomposed Theory of Planned Behavior (DTPB). A total of 111
responses were analyzed in the study. A descriptive analysis was conducted to establish a baseline
understanding of Filipino decision-makers across demographics. PLS-SEM via SmartPLS4 was used to analyze
the relationships among constructs. The measurement model evaluated reliability and validity using PLSc-SEM
Algorithm, while the structural model tested the hypothesized relationships using PLSc-SEM Bootstrapping. The
PLS-SEM analysis validated eight out of 15 hypotheses. It was found that generation moderates the relationship
between Attitude towards BI Usage and the Intention to Adopt BI, but not the relationships involving Subjective
Norms and Perceived Behavioral Control. The R-squared value for BI adoption intention was 0.887, indicating a
significant influence of the independent variables. Generational direct effects were significant, showing a
positive impact on BI adoption intention. Keywords: Business Intelligence, Decomposed Theory of Planned
Behavior, Moderation Effect Analysis, PLS-SEM | Domain: Information System

Paper no. 12
DEVELOPMENT OF AN ERGONOMICALLY DESIGNED MOUSEPAD
Author/s: dela Cruz, Clark Kent E; Valdez, Mc. Isra Junel R., Alcazar, Mary Joyce P.; Lacostales, Jay Vee L.
Presenter: Engr. Jay Vee L. Lacostales (jayvee.lacostales@cvsu.edu.ph), Cavite State University

This research aimed to develop an ergonomically designed mouse pad to address issues with current mouse
and mousepad tools and alleviate discomfort and pain, particularly related to Carpal Tunnel Syndrome (CTS).
The study used homogenous purposive sampling and the DMADV methodology to gather and analyze data from
385 individuals engaged in repetitive hand activities. Findings highlighted the need for improved ergonomics in
mouse pad design and resulted in the development of a 3-dimensional prototype with features like an Arduino
nano and an alarm for posture correction. Participant feedback on the proposed mouse pad was satisfactory.
The results are relevant to professionals at risk of CTS and can guide future innovation in office objects.
Recommendations include adding a timer, using durable and non- slip materials, and considering a more diverse
population in future research. Keywords: Alarm; Arduino nano, Carpal Tunnel Syndrome, Ergonomically-
Designed Mousepad, Freelancers | Domain: Ergonomics

Paper no. 13
DELIVERY OPTIMIZATION FOR E. ABARGOS ENTERPRISE THROUGH DYNAMIC PROGRAMMING
TRANSPORTATION MODEL
Author/s: Cruz, Aira Michaela; Cueto, Princess Aileen; Maranan, Allyzza Nichole; Morales, Andrea
Presenter: Engr. Allyzza Nichole V. Maranan, CIE, MSIE (allyzzanichole.velasco@ub.edu.ph), University of
Batangas

Organizations exhibit varied responses to external shocks, and understanding these differences is key to
advancing theories on organizational adaptation and performance variability. This study examines how
carbon-intensive industries adapt to increased environmental pressures to reduce emissions, proposing a
framework with three dimensions—goal, timing, and scope—to map diverse organizational responses. We
develop a typology of five distinct responses, revealing that while organizational reactions are more varied
than a single-dimensional scale might suggest, this diversity is somewhat limited by correlated dimensions. In
practical terms, optimizing delivery operations is crucial for reducing costs, such as fuel and maintenance,
while ensuring efficient and timely product distribution. E. Abargos Enterprise, based in Calapan, Oriental
Mindoro, distributes Rebisco products across Oriental Mindoro and supplies 10 Citimart Supermarket
branches in Batangas and Oriental Mindoro. The company faces significant challenges due to its broad
coverage area, fluctuating demand, and traffic conditions. A dynamic programming transportation model is
proposed to tackle these issues by breaking down the problem into manageable steps and considering delivery
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