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TOPIC -64

Influence of Western culture

Quick points to remember

• India itself is a land of cultures which we are forgetting
• Westernisation has taken its toll
• Westernisation is different from modernization
• Culture erosion, identity crisis, brain drain!

Introduction
India is a land of rich heritage and culture. We are known for our diverse cultures
and traditions. Infact, it is the various colors of India that attract the tourists the most.
The British ruled India for 200 years and that gradually led to the entry of Western
culture in India.

Westernization has impacted us deeply.
Key points

• The adaptation and influence of Western culture is called westernization.
• People misinterpret westernization as modernization.
• Modernisation is a change of mind-set. An open mind is a modern mind while
westernization is merely adoption of Western culture.
• Westernisation began with the British rule and today it has made a mark in
India.
• Imitating the west is demonstration effect that is changing of behaviour by
observing others.

The influence

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