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TOPIC -76

Paid media

Quick Points to Remember
• Everybody knows the power of media

• Paid media is used a marketing strategy
• Print, broadcast, and internet are forms of paid media
• Increases exposure and revenue
• Google Adwords, SEO, LinkedIn etc

Introduction
Media tells us what is going around the world. The purpose of media is to make the
people aware and spread information.
Paid media is however aimed at advertisements, branding, and marketing. It is now
a very popular strategy used by business houses for active marketing of their
products.
Key points

• Media is of three types: Owned earned and paid.
• Owned media involves owning a website or a blog etc and earned media is
the popularity that we earn through good reviews, excellent contents etc.
• Paid media means we pay the third party for advertising our firm and products.
• It is also said to be bought media.
• It can be print paid media, broadcast paid media and internet paid media.
• As compared to print and broadcast paid media, internet paid media is more
commonly used in this technological world. It is the modern form of paid
media.
• It helps in reaching your audience easily and on a larger scale. It increases
online visibility and gives the much-needed exposure.

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