Page 235 - LECTURETTE TOPICS eBOOK

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• The users focus more on paid media and do not realize that it is the mix of all
three media that is earned, owned and paid media that is necessary for the
best marketing.

• Not all business houses are able to use paid forms of media as it requires
investment and personnel for handling paid media.
Conclusion

Paid media is an option open and available to every individual and organization
today. Everybody is aware of the power of paid media.
What matters is how is it used and what strategies are adopted. Research well and
implement your plans accordingly.

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