Page 32 - VCC 2022 Capital Plan New

Attracting Prospective Members

At the same time, the Club must also understand that we will experience some attrition each year. Whether

members move away, decide to leave the Club, or unfortunately, pass away, we must plan for continued
membership growth and turnover to remain financially viable in the years ahead. As such, the Club must balance

the needs of the current membership with those of prospective members – specifically, young professionals with
families, as they are the future of the Club and have different priorities than generations past. Today, lifestyles are

shifting and the decision to join a private club is often made by the family as a whole. This means we must be
prepared to offer modern programs, facilities, and amenities that respond to multi-generational interests, and

ultimately strike a balance between golf and recreational investments.

Key Planning Considerations

After several months of planning, the Board and LRP reached a consensus on a conceptual plan, potential
phasing, related cost estimates, and visioning images. These plans have been presented to the membership in

membership meetings, Peer Group meetings and on the VCC website.

This booklet provides details on the Capital Plan elements, associated program costs, long-term funding model,
implementation timeline, and individual member investment. The Long Range Planning Committee and the

Board of Governors strongly endorse the Capital Plan, as we believe it will allow VCC to remain very attractive to
new members, while, most importantly, satisfy the needs and desires of our current members. After revieing this

booklet, we hope that you are excited and pleased with our efforts to enhance the experience for every member at

the Valdosta Country Club for generations to come.